The Unique Women series is our way of introducing you to the extraordinary women who inspire us. This time it’s Greta Schindler from the online platform Artig Gallery. The works are sent directly to collectors by the artists – insured, and now worldwide. Greta, a native of Germany, now lives with her husband and twins in Barcelona. We spoke to this expert in all things art and this is what she had to say:

Showroom: Greta, could you explain the concept of the Artig Gallery to us?
Greta Schindler: Artig Gallery is an online gallery for emerging art curated by experts. We want to introduce a handpicked selection of the most important up-and-coming artists from all over the world to anyone who is interested in art and inspire them with these incredible works – openly, transparently, and without the limitations and exclusionary factors of the analogue world.

Showroom: What is your professional background?
G.S.: After studying business administration in Barcelona, I worked in marketing for the cosmetics companies L’Oréal and Coty. A few years ago, I fulfilled my dream of continuing my studies with an MA in art curation. I worked in galleries while I was studying, and that gave me the idea for Artig Gallery.

“The complex relationship of fashion and art has created a new language that co-defines our culture.”

Greta Schindler, Artig Gallery 

Showroom: Fashion and art – it’s an ambivalent relationship. Unfortunately, the art world looks down at the fashion world a bit. What is your experience?
G.S.: In my experience, fashion and art inspire each other to influence our visual culture. Although art has a particular philosophical significance, it has a lot in common with fashion: Both reflect certain societal values, trends, and movements and are like snapshots of entire generations. The complex relationship is both contradictory and fascinating, and it has created a new language that co-defines our culture. This has inspired many artists to experiment with fashion and vice versa – think of Salvador Dalí and Elsa Schiaparelli’s lobster dress in the 1930s, Yves Saint Laurent’s Mondrian collection in the 1960s or, more recently, Jeff Koons for Louis Vuitton.

Showroom: Does the Artig Gallery also work with fashion designers?
G.S.:We actually have a lot of contact with fashion. For example, one of our mixed media artists – Karim Adduchi – is an award-winning fashion designer who was recently voted one of the 30 under 30 in art and culture by Forbes. Another Spanish artist, Jimmy Millán, experimented with many fashion motifs before his works became more abstract. And Judit Canal, an illustrator, actually studied fashion design, but then always concentrated on the patterns of the fabrics until she devoted herself entirely to art. We also sometimes invite guest curators from fashion and lifestyle, such as the Spanish fashion influencer Blanca Miró, who had a very exciting approach to art.

Showroom: What advice would you give to emerging artists?
G.S.:You often hear that an emerging artist should find his or her own style, and of course that’s correct, but I believe that finding your own path is the result of an entire artistic life. In my opinion, you should first be clear about where you want to go as an artist: If you want to make a living from art, you should constantly create well-conceived works. Spend as much time working on your art as possible, develop yourself, and don’t be afraid of the art market. Then you have to be active: Get to know other artists, gallery owners, curators, and collectors. Apply to an online gallery. Try to get exhibitions and scholarships. Find a critic who will write about you.

Showroom: What criteria do you use to decide whether you work with an artist or not?
G.S.: There are art historians and curators on our team who work intensively with each artist. We also work with a network of art experts when choosing emerging artists and then decide in three steps whether we will work with them. For starters, there are objective requirements: We review the applicant’s details, pay attention to art education, technology, exhibitions, publications, etc. A good bio doesn’t always guarantee success, of course – one of our most successful artists, for example, is self-taught. Secondly, it’s about artistic quality. Part of this is paying attention to how the artist’s discourse has developed over recent years and whether everything speaks to the longevity of the artist, an important topic for collectors. Then lastly, it’s about a gut feeling: The art and artists must fascinate us and fit into our portfolio.

Showroom: To what extent does the art around you influence your style? Fashion-wise on one hand, but also in terms of interiors.
G.S.: Black and neutral pieces are often worn in art, but it’s usually too boring for me – I like something meaningful. In both art and fashion, I value purchases that are emotionally rewarding: I like to wear clothes that make me feel more beautiful and when I buy a painting, a sculpture, or a photograph for my apartment, then I want to be able to enjoy it every day.

Showroom:What look will people find you wearing the most?
G.S.: At the moment I like wearing wide, high-waisted pants, platform sandals, and a statement shirt – or a short blouse made from linen or silk. I prefer combining different nude tones with white in the summer. I always have a huge bag for my laptop, my three notebooks, calendars, etc. hanging over my shoulder. I’m also always wearing two or three pieces of gold jewelry that were given to me by people who are important to me and that remind me of them.

Showroom: Would you tell us about your morning routine?
G.S.: I take a shower, choose my shoes first and then put the rest of my outfit together around them, kiss my 6-month-old twins, drink coffee, and walk through the Eixample quarter of Barcelona to our workspace. Only the order changes occasionally.

Anna Ostrowski

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