We give designers a window to the world and offer customers the access to Independent Fashion.
We offer fashion that inspires and is curated by our experts: a variety of unique products which expresses individuality.
We find the best independent designers from all over Europe and bring them together on one platform.
Why fall for us?
New designers daily
Introducing new designers to European customers on a daily basis has become our mission. In doing so we bring designs from European fashion capitals directly to your home.
Fashion directly from the atelier
We support small, independent brands by ensuring the majority of sales go directly back to the designers, so that they can do what they do best: design & create.
We make you look unique
Our motto is “wear it first“ - there is nothing quite as satisfying as being the only one wearing that perfect outfit at the party.
Quality is key
Handmade pieces, natural fabrics & attention to detail - this is music to our ears. We love clothes that will last years, not weeks.
We love fair fashion
Protecting the Earth is not a joke. That's why we love to promote fair fashion and won't accept any fur in our products.
How did we start? From scratch you could say. In 2012 what started as a spontaneous idea, developed into a successful business that should change the way Europe shops for fashion. Today SHOWROOM is the biggest digital marketplace for independent designers in Europe. The rest is history…