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PIÙ is a modern women's, men's and children's loungewear brand based in Paris and created by former Vogue Mexico & Latin America Editor, Valerie Mattos and entrepreneurs Gabriella Zavatti and Bastien Le Coz. The brand includes a wide range of beautifully tailored pajamas inspired by the desire to make loungewear that was not only comfortable to sleep in, but flattering enough to wear out and travel around the world. PIÙ was founded to be the ultimate accompaniment on all journeys; the voyage to destinations near and far, and the transition between all of life’s landmark moments. Each of their elements is meticulously chosen to create the best possible product: from the fabrics to the buttons, and from the cuts down to the trimmings. They don’t shy away from making long trips just to get the best materials out there. Most of PIÙ’s current styles are made from beautiful bamboo blends and organic cotton fabrics carefully sourced in Asia. Each piece can be personalized and every order is delivered in a pillowcase made out of the same delicate materials.